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Dallas, TX (March, 2007) — Marcantel Crouch LeBlanc has created a family of specialty wholesale packaging for The Original Ya-Hoo! Baking Co., the Texas-based gourmet gift and wholesale bakery. MCL has been working with TOYBC since 2000, when it developed a revitalized identity for the fifty-year old brand.
Currently available online and direct, the new design is part of a brand extension focused on the gift basket resale market. The aim was to create a family of packaging that would allow gift basket packers to incorporate the Ya-Hoo! product into their basket designs. The family features four lines: miniature Cordial Cakes™, full-sized Cordial Cakes, teacake singles, and teacakes and brunch breads in cans.
The brand extension utilizes a simplified version of the Ya-Hoo! Baking Co.’s logo, featuring a simplified type treatment used in conjunction with the company’s signature cowboy graphic. Designer Richard LeBlanc said, “While the company’s standard logo works well at the retail and gift catalog levels, it did not feel sophisticated enough for this market.”
“Color was the key,” said Ya-Hoo! Baking President Geoff Crowley. “Basket packers want to build a color theme in their baskets and we wanted to be able to answer that need.” The packaging features strong blocks of black, set against rich jewel tone colors. Additionally, the packaging incorporates a metallic platinum ink that adds what LeBlanc refers to as “character and cohesion.”
MCL continues to work with The Original Ya-Hoo! Baking Co. on a variety of design programs for its gift catalog and its associated Web site, www.yahoocake.com.
About The Original Ya-Hoo! Baking Co.
Established in 1944, The Original Ya-Hoo! Baking Co. and its parent company M.K. Commercial Kitchens have been baking desserts and treats with a taste as big as the western sky. TOYBC conducts foodservice R&D, sells wholesale baked goods and ingredients, operates a gourmet gift catalog and Web site, and offers wholesale specialty products for basket packers and fundraisers. TOYBC is also the home of the Texas Manor Fruitcake, a favorite of millions for over fifty years. For more information please consult www.yahoocake.com.
Ya-Hoo!™ and The Original Ya-Hoo! Cake Co.™ are trademarks registered in the U.S. Patent and Trademark Office and are the property of Ya-Hoo! Baking Company and its parent company, M.K. Commercial Kitchens, Inc. Not affiliated with Yahoo!, Inc. the search engine company.
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